Darfur Week
5 Ways to Generate Publicity on Your Campus...
the creativity of Darfur Week advocates is our best publicity asset - here are a few ideas to get your creative juices flowing
Banner / Poster Party
Have a gathering of Darfur Week advocates in your student center and make large, colorful and edgy banners and posters for use during Darfur Week events. An example is a "Where Will You Be?" banner: draw picture-sized boxes on a banner with a Darfur Week heading at the top. For every person who signs up to participate in Darfur Week , take their picture with a disposable camera and then add the picture and name to a box on the banner!
T-shirts
Printing up Darfur Week t-shirts is a great way to spread the word about Darfur Week on your campus. They can also be a superb fundraising tool. Visit customink.com for more information on how to create and order t-shirts.
Facebook, MySpace, AIM and Blogs
Use online communities such as Facebook, MySpace and AIM to create grassroots publicity by posting information about Darfur Week in your profile, creating a Darfur advocacy group or posting an entry about Darfur Week on your blog!
Flyers
Hanging up flyers and posters around high-traffic areas of campus is a tried-and-true method of attracting attention to advocacy events. See the Campaign Materials section of this packet Campaign Materials for examples of Darfur Week posters and flyers.
Networking
Invite existing student and academic groups to participate in Darfur Week . Ask them to co-sponsor an event or send information about Darfur Week out through their group listserv.
... and Capitalize on it After Darfur Week
maintain the momentum generated by Darfur Week and keep the pressure on our leaders to address the crisis in Darfur. Here's some ideas on how keep the drive alive....
Create a Darfur advocacy email listserv and have a sign-up sheet available at all Darfur Week events ( http://groups.yahoo.com/ );
Write a letter to your representatives outlining all of the events your campus organized and expressing your commitment to following up on Darfur Week with more advocacy;
Hold another Darfur advocacy event before the end of the semester to demonstrate that Darfur Week was not the end of your campus' commitment to peace in Darfur.
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